Cookie statement

If you want to know more about how we process personal data related to cookies, please see our privacy policy our privacy policy.

What are cookies?

When you visit the Profuomo website, Profuomo receives and records information from your browser in several ways. Cookies are pieces of information that the Profuomo website sends to your computer while you are visiting our website. Cookies work in conjunction with so-called content on the website to capture and remember information. For example, cookies are used to remember which items you have placed in your shopping cart.

Why do we use cookies?

Profuomo uses cookies to carefully record your preferences, such as which items you have placed in your shopping cart. This way, we can serve you even better. Profuomo also uses cookies to collect data about the number of visitors and interactions on our website, to discover trends, and to obtain data about your product interests. The purpose of this is that we can further optimize our website and make personal recommendations to visitors of Profuomo.com.

Prefer not to receive cookies?

You can set your browser to not accept cookies. If you do so, please be aware that the Profuomo website will be less user-friendly. Click on the links below to find out how to disable cookies for each browser.

Which cookies do we use?

We use the following cookies for different purposes:

Necessary cookies

Certain cookies are technically necessary for our website to function properly. Such cookies, for example, ensure that the products you add to your online shopping cart during online shopping are remembered and stored, that the information you enter during checkout or ordering is remembered, or that you do not have to fill in all your details again if you are logged in. The cookies also ensure that you can shop safely, view our websites optimally on your screen, and store your preferences (such as language, location, and the desired number of search results to be displayed). We also use such cookies to detect misuse of or potential problems with our website and services, such as registering several consecutive failed login attempts. No permission is required for the use of functional or necessary cookies that have no or only limited consequences for your privacy, and these cannot be disabled. If you choose to place Basic cookies, we also place an anonymous cookie for Google Analytics. With this cookie, we gain insight into the use of our website.

Analytical cookies

We place certain cookies to measure the use of our websites and apps. The information we collect in this way is used to create anonymous statistics through a dedicated web analysis system. These statistics give us insight into, for example, how often our web pages are visited and where visitors spend the most time, allowing us to better assess which parts of our sites and apps need adjustment. This way, we ensure that our websites and apps work optimally. For this, we use various data, such as the IP address, technical characteristics such as the browser you use (such as Chrome, Internet Explorer, or Firefox), the resolution of your computer screen, from which page you arrived on our website, when and how long you visit or use our website, whether you use functionalities of the website, which pages you visit on our websites, and which screens of the apps you view. For the cookies that our partners place for analytical purposes and the data they collect with them, we refer to the statements that these parties give on their own websites.

Advertising cookies

We use third-party advertising cookies, specifically from Google and Meta, in certain parts of the website. Third-party advertising cookies are placed by the third party itself. The third party can recognize your IP address when you view a part of our website. For the cookies that the social media parties place and the data they collect with them, we refer to the statements that these parties give on their own websites. We recommend regularly checking the privacy and cookie statements of such third parties.

If you do not give permission to place these advertising cookies, you may still see Profuomo advertisements on other websites. These advertisements are not targeted to your behavior but are targeted to the type of website and/or article.

Web statistics

To make our website as user-friendly as possible, we use product information, sales figures and website behaviour. We use the following tools to obtain and analyse this information:

Google Analytics
Profuomo uses Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to facilitate analysis of your website use, to create reports about website activities and to provide other services, such as Adwords. Our Google account has been set up in a privacy friendly way, so no traceable personal data is stored and no data is shared with third parties.

Microsoft Clarity & Convert
Microsoft Clarity allows us to analyse how visitors of Profuomo.com use the website (e.g. to see which product filters are used most). With Convert we do A/B-tests and are we able to compare two different versions of a webpage. Both tools use cookies that are used to further optimise the Profuomo website and thus make it more user-friendly.

Personalisation tool
In addition to the tools to analyse website behaviour, we also use a personalisation tool. This tool ensures, for example, that we can make product recommendations and personalised offers based on the products you have viewed.

Retargeting
Both Profuomo and third parties use cookies. Cookies placed by Profuomo are called first party cookies (for example, which items you have placed in your shopping cart). Cookies placed by a party other than Profuomo are called third-party cookies. These third-party cookies can store website behaviour over time and make it possible to show you personalized ads on social media, for example.

With all these tools, we entered into a processing agreement ourselves or through our digital agency. If you would like more information on how Google uses data, please see the Google our privacy policy or the Google Analytics Google our privacy policy.

Have you accepted or rejected our advertisingcookies, but would you like to change this? You can change your permission at any time using the cookie settings below.

Last modified: 04-06-2024