Sustainability

Timeless Comfort

At Profuomo, we are a contemporary fashion brand that creates Timeless Comfort for authentic men while taking care to safeguard the future. As a third generation family business, we are aware of our responsibility towards generations to come. That’s why we approach our production methods with great care and consideration, ensuring respect for both people and the planet. Watch the video or read the story below to find out how we do that.

People

Amfori

For generations, people have been our most valuable asset. That’s why we joined Amfori, to have a positive, social impact from a human perspective. Through regular checks, independent auditors verify that our factories provide their workers with fair wages, health insurance, safe working conditions and decent working hours. We strive to close the gap between minimum and living wages by 2030.

Planet

Better cotton

We have the utmost respect for the world we live in. Therefore, we take our responsibility in the production process, by sourcing high-quality raw materials that have less impact on the environment. Our most important raw material is cotton, and we’ve set ourselves the target of purchasing 100% certified cotton by 2030.

Planet

Animal welfare

As animals provide us with the finest materials for our comfortable products, we want the animals to have a comfortable life as well. That’s why we prefer to work with farmers that take good care of their animals. Currently, over 80% of our wool products are certified by the Responsible Wool Standard. And we’re proud to say that more than 95% of our merino knitwear has the certificate. Our goal is to have all our wool certified by 2030. We do not use fur in our products.

Planet

Restricted Substances List

Together with our suppliers, we work with a Restricted Substances List that’s in line with EU law and the Zero Discharge Hazardous Chemicals (ZDHC) standard, to minimize the use of hazardous chemicals. In 2024, we’ve partnered with ZDHC, to ensure our wet processing manufacturers comply with their “Roadmap to Zero” by 2030.

Transparency

Traceability

We value the long-term relationships we’ve built with our suppliers and want to extend this transparency to our customers. That’s why we’ve partnered with tex.tracer to offer a clear view of our products’ entire journey, from the sourcing of raw materials all the way to you.

Planet

Slow transport

We’re aware that transport is responsible for a large part of our impact on the environment. That’s why we prioritize using 'slow transport' methods, like boats and trains, to minimize our footprint.

Planet

Packaging

The packing material that we use in our transport comes from FSC-certified carton. When we use plastics, it is PVC free and recyclable. Our target is to use at least 80% recycled plastic in our polybags by 2026.

Sustainability

Future goals

We value transparency, so if you want to know more about our journey towards a better future, check the roadmap and our yearly “We take care” report.

Sustainability

Certificates

All the certificates are clearly shown and explained when you purchase a Profuomo garment online or in-store. With these labels, you can rest assured you have a valuable product in your hands. The certificates can only be used by brands like ours, which are regularly checked by independent audit teams. So, with all this in mind, please enjoy our products of Timeless Comfort.